The Knicks gamble on Lin and win big

Jeremy Lin takes a jump shot against the Lakers on February 10, 2012 in Madison Square Garden

Being a college athlete, I always love hearing about the player that perseveres and proves everyone wrong when he was expected to fail. I have the utmost respect for hard working players like Jeremy Lin, who never let what people say stop them from achieving greatness.

Like a few others, Lin has branded himself in the world of sports. He surpassed expectations and silenced the non-believers who pushed him to the side. His brand, known to some as #Linsanity, defines the ultimate illustration of perseverance.

Lin deserves all of the credit for the hard work he put in to become the starting point-guard for the Knicks, but without the Knicks he would not be the talked about sensation he is today. By taking a chance on an undervalued player, the Knicks presented a competitor to the NBA that we would not have known about otherwise.

What PR moves did the Knicks do right?

Made a decision based on sight, not word of mouth.

It is dangerous to make a big decision off of rumors. If you are smart you will take the time to research who and what will be the best fit for your team. Whether it is a PR team or a sports team, you want the new addition coop with everyone and be a positive influence on the surrounding players or workers. The Knicks knew Lin was good, that is why they added him to their team. Lucky for them, good ended up being phenomenal.

Took a chance

Sometimes the risks end up being the most rewarding decisions a corporation makes. Coaches, critics and fans never expected Lin to impact the Knicks and the NBA in the way he has this season. When research doesn’t give you all the answers, sometimes you must take a chance. When you cannot attract the big talent because of money, sometimes gambling on the underestimated player works in your favor.

Overlooked appearance

We have all heard the saying “Don’t judge a book by its cover,” well, Jeremy Lin was judged by his cover. His size and Asian heritage made him less appealing to college and professional coaches even when his history proved that he could deliver on the court. Make sure that you do not base talent on appearance. To move forward within your corporation you need the most innovative thinkers, not the best looking chumps.

As Lin moves forward, I just hope that his current fans will support him at all stages of his career. The progress he has made and the inspiration he has spawned should be remembered no matter how his future in the NBA plays out. His brand is so powerful and inspirational that a bad game should not change the impact he has made. Maintaining brand support over the long-term is a challenge PR professionals deal with everyday. Lets see if Lin is up to the challenge. I think he is!


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