Gisele speaks too much of her mind

The Super Bowl has come and gone and it is now old news. Basketball season has taken over and Baseball season is even receiving some spotlight time, but one PR mishap remains…Gisele Bundchen’s bold and borderline inappropriate comment. After the New England Patriots lost to the New York Giants, Gisele, the wife of Patriot’s quarterback Tom Brady, complained “My husband cannot throw the ball and catch the ball at the same time.”

I personally like coming across stories like this because I have experience participating in a competitive college sport and I hear fans and onlookers make comments about the game all the time. In defense of Gisele, let me start by saying that she may have made a socially unacceptable and rude comment, but she was surrounded by her friends and she did not think that she was being publicly recorded. We have friends so we can talk openly and say whatever we want, no matter how cocky it sounds.

On the other hand, who is Gisele to talk? I don’t recall her becoming famous for being a professional athlete. She does not seem to know the importance of having teammates in a team sport. What people do not understand when they support a loved one in a sport is that they are always biased. I hate to say it, but everyone is. If you asked my parents you would hear mostly great things about me, while I am confident my coach would also say good things about me, she would also be realistic, knowing that I could be better if I worked on my weaknesses. Fans focus on the players they are personally connected to and always see them in a better light. What they often miss is that players would not be as successful as they are without their teammates. Brady is a stud, but no matter how good you are, you need your team to succeed when you participate in team sports.

I still strongly believe that MVP awards are important to recognize key players and I understand that games are often won because one player steps up and puts in the extra work to get the winning touchdown, but never, ever should that player take all the credit.

My advice to Gisele, say whatever you please, just make sure you are not being watched by outside sources. Potentially being the most famous supermodel in the world and being married to an all-star NFL quarterback, she needs to realize that eyes and ears are always on her. She chose her lifestyle and with it comes sacrifices like never being able to publicly speak your mind. Every career path has its pro and cons.


How to execute a great presentation

As the end of winter quarter approaches, the challenges and pressures are increasing in all majors for everyone approaching their last spring term before they graduate. For example, Public Relations majors (that means me!) are required to do what some people fear most…speak in public. Even though our professors are preparing us with helpful tips on executing a good presentation, I still feel the anxiety building from my fellow classmates, and I must admit, myself.

Growing up in a society that thrives off of media news, gossip and social media, I find it funny that we, in general, have so much trouble getting in front of a group of people and giving an educational presentation.  Why are we so scared? We shouldn’t be scared because we have been practicing our social and communication skills basically everyday since we were born. The posts and pictures we post on Facebook are on display for the public to see, so why is public speaking so hard?

My conclusion is that people love attention, but hate being judge. Facebook doesn’t require educational statements in each post. People are judged off of how interesting they are on social media sites, not how smart they are. On the other hand, a presentation requires that you teach a group of people that could know more about your presentation than you. Talk about PRESSURE to impress your audiences, or in my case, get a good grade!

Now, through lectures and blog posts, I understand that the presentation isn’t about me! It is about the material I am presenting. Once that clicked, the cloud of anxiety that surrounded me lifted. Here are three easy tips to giving a good presentation.

Be Yourself.

People like stories, so be passionate about what you are presenting and relate it to your own experiences if you can. It is no fun to listen to a speaker who doesn’t want to be there.

Visuals are important.

In general, people will learn more from the presentation if they can pair visuals with the information they learned. Make sure that you keep your presentation cohesive and match a picture with what you are talking about. Don’t forget that you are also something for the audience to look at, so be enthusiastic. Don’t distract away from what you are saying with obnoxious or awkward body movements. Lastly, remember to smile.

Intrigue your audience, but keep it simple.

Keep it simple. People can only take in so much information at one time. Through simplicity, make sure that you keep your audience intrigued. Visuals are a good way to stimulate attention. Contrasting ideas, as well as triggering people’s emotions will keep people from getting bored.

Inspiration found through “Zaching”

Inspiration is hard to come by in any area of life. Coaches struggle to inspire the players they lead. Bosses find difficulty in motivating their employees and creating a spark in the workplace. Teachers look for new activities and lessons everyday that will stimulate the students to learn in their classrooms.

Tim Tebow is a player that found motivation from within to inspire teammates and admiring fans throughout the nation. His humble gesture, which was also annoying to some, of kneeling to pray, became a trademark throughout the nation known as “Tebowing.” Whether Tim had a PR staff advising him or not on how he responded to the pressures of the media, he was always respectful. He maintained composure, continued to answer challenging questions and ignored numerous degrading comments.

Zach Lederer is not a NFL star, or a famous NBA player that is coached by PR specialists on how to deal with the media. No guidelines were given to Lederer when he spontaneously trademarked a pose that became inspiration for those who are battling brain cancer. His pose, expressed in a similar way as “Tebowing,” became known as “Zaching.” It is a pose that was never meant to gain attention, but because of his tenacious and hopeful character, it became an inspirational movement for many.

Lederer, 18, has been battling cancer on and off since childhood. His muscle man pose was to “show everyone how strong I am right now, they’ll stop worrying about me and think,” he said. His dad posted the picture via social media and it quickly became a web sensation.

PR does not always have to be a thought out strategic plan to be meaningful. Inspiration does not have to come solely from people in the sports world; it can come from all categories of life. He promoted himself in the same way PR professionals work to promote their clients and companies everyday. The big difference is that Lederer’s pose was a genuine gesture and was not planned out.

The Oregon Women's soccer team pose in support of the new "Zaching" sensation.

Thousands of people, including my soccer team, have now taken on the action of “Zaching” and posted pictures on the web of their support for him and other brave people battling cancer. PR can be used in many different aspects and can result in positive or negative. I personally love when PR happens in the world around us on accident.

“Zaching” is an example of unexpected PR. Lederer did not plan out his media popularity or presence, it simply just happened. He created supporters and followers through a spontaneous action created by sincere belief. He is a true example of inspiration and his positive reputation is the type of reputation PR professionals spend their entire career working to build and maintain.

How it all came to be

There are a few things in life that I never expected I would do. Having a blog and    sharing my crazy thoughts with the rest of the world is one of them!

Entering college, classes that involved English and writing were not courses I planned on taking. Through trial and error I found that counting out subjects before giving them a shot was a mistake. After over a year of trying out classes in almost every other subject I found that Journalism really was the field I was destined to be in.

I am a senior at the University of Oregon majoring in Journalism with a focus on Public Relations and minoring in Economics. Another fun fact is that I am on the University of Oregon women’s soccer team. I play center back for the ducks and love everything about being an athlete. My passion for playing sports overflows into my dream of working in the industry of Sports PR.

My goal to find a career in Sports PR was not solely influenced from my background in athletics. This past summer I gained experience by working with the Eugene Emeralds minor league baseball team. I enjoyed being in a sports environment for the five months I was an intern for the Ems.

Through my blog I hope to create connections and learn from others experienced in Sports PR. Growing up in Washington I developed a love for Seattle sports teams. I am interested in one day working for the Seattle Sounders, Seahawks or Mariners. Building relationships is a small step for me to reach my end goal.

Follow me on twitter! I always enjoy engaging in comments and posts with other people.