9 tips to becoming a Super PR intern

It is crazy how the job-seeking world has changed. In high school I was told that just one internship before college graduation would spice up your resume enough to land you a job. But boy has our economy changed! Now, I feel like two internships are still not enough to secure your chances.

Well, no matter how many internships you have it is important to know how to act appropriately when at work. Jessica Levco reveals some valuable advice for young students looking for an internship in “10 ways to be a dream PR intern.” With the advice from her blog, my past experiences and the information I have gathered from numerous career nights, I came up with nine pieces of advice to be a super PR intern:

1. Work harder and longer

Hard work is one of the most respectable qualities in an employee. Doing over time shows your manager/boss that you are dedicated.

2. Don’t create clicks with fellow interns

Interact with others in the office that are older than you. The other interns do not determine your future employment, your boss does.

3. Pick an office role model

Who knows…maybe if you show a seasoned employee respect they will take you in and give you valuable advice. Try to create the big brother/big sister relationship so you can model their behavior.

4. Be social and outspoken

Say something, even if it is the wrong answer! To make an impact your employer needs to notice you and realize that you have a brain.

5. Be more than just an intern

Don’t let the word “intern” define your work ethic. Michael Jordan was cut from the varsity basketball team his sophomore year of high school. If he gave up after being cut he would never have outworked everyone else to become, debatably, the best basketball player in the history of the game.

6. Learn new social media skills

The more you know the further you will get. Be open to the changing social media avenues.

7. Stay up to date with your industry

If you don’t know, your stuff you will embarrass yourself. Study up!

8. Dress appropriately

Be classy. You are not going out on the town with the girls. Here is some advice; over dress until you know the company’s dress code. It may be casual, but it could be very business formal.

9. Be polite

Offer to help out with extra work or stay late to work on a project. Don’t be a clock-watcher and zoom out of the office at 5 p.m.


The evolving media landscape: 7 things PR pros need to know

It’s amazing where you can find information that shapes and changes the way you look at the world. Today I came across great information presented by LinkedIn, but I didn’t find it on LinkedIn.  Thankfully LinkedIn, which I don’t check daily, sent the valuable information to my email, which I do check daily. Michael Sebastian revealed to me the “7 things PR pros should know about the shifting media landscape.”

According to Sebastian several changes in old and new media outlets led to at least seven things for the PR industry. For me these changes would apply to the category of sports since that is my focus, but this is useful for anyone in the world of PR.

Reporters in Yellowstone Park (1951)

1)   Text isn’t enough anymore.

DUH! When you are talking about an organization or a person you want to see a photo or video. The majority of people want to see who is the source of the situation, especially in sports. When you do have text though you need to be sure it is clear, concise, and compelling.

2)   Just because it’s old doesn’t mean it stopped working.

Pitching stories has not changed! The old rules still apply. We still write and report based on the original ideas of newspapers. Newspapers are not extinct so don’t treat them differently. We often need old media outlets to advance our new ones.

3)   Buy the new Apple technology.

Everything is created within the world of Apple so you should know that technology. If you don’t have experience with apple products I suggest you start learning how to use the iPhone/iPad!

4)   Find the best way to get through to the reporter.

Reporters prefer email. If you want your information to get out you need to accommodate the reporter. There are very few reporters left, so if you want to publish your client’s story go above and beyond to help out the reporter. Don’t pitch using social media.

5)   Use social media platforms to get to know them.

Get to know the reporter better so you have a chance to appeal to what they would want to share. Knowing what the reporter writes about can benefit your client. And if all your stalking plans fail, suck up! Just kidding…kind of.

6)   Make the reporter’s job easy.

You want to create a relationship with a reporter and keep it! With so few reporters left you need to give the reporter lots of details if you actually want a good story to be written. Be available for them, they are working double time to keep their field alive and evolve with the new media instruments.

7)   Present your client.

Journalists and reporters like to talk to the person dealing with the situation. Talking to Tom Brady on his thoughts about the upcoming Super Bowl is better than talking to his agent who probably hasn’t experienced the pressure and the thrill of being an NFL quarterback.

Need a job?…Get a blog!

Everyone who is a senior and scheduled to graduate this spring is probably overwhelmed by one of two emotions; dread or excitement. Either you are eligible to graduate and have a job lined up for when you receive your degree, or you are dreading the date June 18 because you are entering the real world, jobless.

Personally, I am terrified of not finding a job that I will love. No, that’s not true! I am scared of not finding a job at all after four years of hard work. Well, thanks to Mark Schaefer’s blog and my J452 class I realized that I am not doomed. I have a chance in the world of PR thanks to this very own blog of mine and so do you! Here are seven reasons job-seekers should have a blog:

1)   Show what you’re made of.

2)   Build a professional network.

3)   Engage versus advertise.

4)   Point of differentiation.

5)   Sharpen your professional skills.

6)   Expand your reach.

7)   Extend the interview.


Now that you know what to do, you need to know how. Here is the advice I found…

1) An interview can be tricky because you have to make a complete stranger like you in about fifteen minutes or less. On a blog you have an unlimited amount of time to show your potential employer what you are made of! Your voice behind the posts can give viewers a look into your personality and knowledge.

2) Blog communities are now also professional networks. You never know when someone could love your material and recommend you for a job.

3) Resumes are boring. Blogs are personal, exciting and unpredictable! Through a blog you can engage with people rather than preach to them about how great you think you are. Talk about brand, social media, and sports! Write content that creates conversation.

4) Your blog gives you a chance to stand out. You need to show that you are different and better than other job seekers. It also gives you another more experienced level of writing expertise.

5) All this blogging can really build up your knowledge about the subject you are blogging about. Being knowledgeable isn’t enough; you need to be able to display interesting and thoughtful information. Blogging can be a fun way to research about the field you want to find a job in.

6) Other ways to show yourself off is on sites like LinkedIn. You can brag about your experience on your LinkedIn profile and actually show your experience and expertise on your blog.

7) Lastly, you need to end the interview with thanking the interviewer for their time and telling them that you have a blog. Leave your web address for your blog and wait! You may have just extended your interview and increased your chances of getting hired.

What really killed Joe Paterno?

No matter how many incredible things a person does for society, one misjudgment can change everyone’s opinion of him. Joe Paterno (JoePa) was a legend…correction…is still a legend in the eyes of many, but will not be remembered for his positive attributes to the community. He will be remembered as the man that didn’t do nearly enough when his defensive coordinator, Coach Jerry Sandusky, sexually abused little boys.

The Joe Paterno Statue

JoePa died at age 85 on Jan. 22, 2011. His medical records displayed that he died of lung cancer, but could something else have been the killer?  Did the negativity from the media and society contribute to his death? I believe so!

Joe said himself that he wished he had done more. Don’t get me wrong; I despise the fact that Joe did not do more to turn Sandusky in, but he was not the only person in a position to stop the abominable acts. The Board, the Athletic Director, janitors and others also could have turned Sandusky in, but didn’t! So why did Joe take the fall? Maybe it is because our society likes creating heroes, but we love tearing them down.

Does Joe’s legacy outweigh the sexual abuse scandal? JoePa has too many awards and honors to count. He turned Penn State football around and made the boys on the team not only better players but better people. He is a loved man around Pa. and fashioned an admirable reputation throughout his lifetime. Positive PR was created just through him living his life and working to better society, which also made Penn State look good. He was creating relationships within his organization that extended to the outside world, which no PR team could do in the same genuine way that JoePa did.

Where did Penn State go wrong?

After JoePa turned his information over to the school the PR team kept the information a secret to protect their reputations. Not reporting the scandal first and trying to turn in a criminal was their big mistake! Being in PR classes, I have learned that you always want to report your issue to the public before the media can beat you to it. Penn State failed to report the scandal first and because of that their reputation is now tarnished. It is almost impossible to regain trust in the world of PR once you lose credibility.

If the media didn’t assume and didn’t instantly blame Joe would he still be here? I guess we will never know. JoePa is an example of why social media and news sometimes scares me! In Joe’s case it may have led to his death.

How it all came to be

There are a few things in life that I never expected I would do. Having a blog and    sharing my crazy thoughts with the rest of the world is one of them!

Entering college, classes that involved English and writing were not courses I planned on taking. Through trial and error I found that counting out subjects before giving them a shot was a mistake. After over a year of trying out classes in almost every other subject I found that Journalism really was the field I was destined to be in.

I am a senior at the University of Oregon majoring in Journalism with a focus on Public Relations and minoring in Economics. Another fun fact is that I am on the University of Oregon women’s soccer team. I play center back for the ducks and love everything about being an athlete. My passion for playing sports overflows into my dream of working in the industry of Sports PR.

My goal to find a career in Sports PR was not solely influenced from my background in athletics. This past summer I gained experience by working with the Eugene Emeralds minor league baseball team. I enjoyed being in a sports environment for the five months I was an intern for the Ems.

Through my blog I hope to create connections and learn from others experienced in Sports PR. Growing up in Washington I developed a love for Seattle sports teams. I am interested in one day working for the Seattle Sounders, Seahawks or Mariners. Building relationships is a small step for me to reach my end goal.

Follow me on twitter! I always enjoy engaging in comments and posts with other people.